Go beyond clicks and views. See how your audience actually feels — in 24 hours.
472+ brands · 26 markets · 8 languages
This is what your audience sees. Content worth thousands in production and millions in media spend.
But what actually happens when they see it?
Eye tracking reveals exactly where your audience looked — and what they missed entirely.
87% noticed the product. Only 12% saw your logo.
Second-by-second emotional response shows which moments resonate and which fall flat.
Peak engagement at 0:08. Attention drops at 0:18 — the brand mention feels forced.
Implicit memory testing measures what sticks — not what people say, but what they do.
78% recognized the brand. Only 31% recalled the product unaided.
The final proof: did this creative change how people think and intend to act?
+24pt favorability. +12pt purchase intent. It works — but the logo needs repositioning.
Campaign-level performance at a glance — your scorecard with benchmarks and a clear view of which creatives to invest in again.
View Example →Full funnel metrics with uplift vs. control and category benchmarks per platform
| Metric | TikTok | |||
|---|---|---|---|---|
| Uplift | Benchmark | Uplift | Benchmark | |
| Upper Funnel | ||||
| Top of MindDescription: "When you think of [category], what brands do you think of?" (4 text boxes) Scoring: % who named brand in first box. Fuzzy logic applied (Levenshtein distance = 2) |
+15%* | +10% | +11%* | +11% |
| Unaided AwarenessDescription: "When you think of [category], what brands do you think of?" (4 text boxes) Scoring: % who named brand in any of four boxes, regardless of order. Fuzzy logic applied (Levenshtein distance = 2) |
+10% | +8% | +12%* | +10% |
| Aided AwarenessDescription: "Which of these brands have you heard of?" (select all) Scoring: % who said they have heard of the brand |
+25% | +19% | +22% | +18% |
| Brand RecallDescription: "Which brand(s) did you see in the post?" (open text, forced exposure, exposed group only) Scoring: % who named brand. Fuzzy logic applied (Levenshtein distance = 2) |
55% | 53% | 51% | 53% |
| Mid Funnel | ||||
| FavorabilityDescription: "How favorable or unfavorable do you feel towards this brand?" (0-10 scale) Scoring: % who chose 7 or above on the 0-10 scale |
+11%* | +17% | +15% | +15% |
| Brand StatementsDescription: "To what extent do you agree with the following statements about [brand]?" (0-10 scale, 5 statements) Scoring: % who chose 7 or above on the 0-10 scale |
+10% | +14% | +15% | +14% |
| Implicit Assoc.Description: Timed reaction test. Respondents choose Yes/No in a logo & trait association activity. Randomised with decoy brands. 3 custom traits tested. Scoring: % who gave "Fast Yes" or "Fast No" to brand-trait association. Uplift compared to control. |
+11%* | +10% | +12% | +10% |
| Lower Funnel | ||||
| ConsiderationDescription: "How likely are you to [consideration statement]?" (0-10 likelihood scale) Scoring: % who chose 7 or above on the 0-10 scale |
+12%* | +8% | +13% | +8% |
| Purchase IntentDescription: "How likely are you to [purchase statement]?" (0-10 likelihood scale) Scoring: % who chose 7 or above on the 0-10 scale |
+10%* | +7% | +14%* | +12% |
| RecommendationDescription: "How likely are you to recommend [brand] to friends and family?" (0-10 likelihood scale) Scoring: % who chose 7 or above on the 0-10 scale |
+18%* | +16% | +22% | +17% |
Which creatives grab attention AND create lasting brand memory?
Everything in Essentials, plus deep per-metric analysis across the full funnel and second-by-second creative diagnostics.
View Example →13 metrics tracked across the entire marketing funnel — from first glance to purchase intent
Attention, emotion, and memory — discover what works and why
Brand logo captured 89% of gaze attention — logo placement drove peak focus.
Joy peaked during the creator's reaction — the most emotionally resonant moment.
Stopping power triggered: 73% stopped scrolling within the first 3 seconds.
Subconscious brand-trait associations measured via reaction-time test
Access all your studies, compare creatives, and track benchmarks across campaigns in one dashboard.
Understand whether your audience actually notices your brand — in-feed, unprompted, and top-of-mind.
Measure the emotional engagement your content creates — the moments that make people lean in.
See how your brand is perceived — the conscious and subconscious associations that drive preference.
The bottom line — does your content drive purchase intent and advocacy?
Your ad is placed inside a simulated feed that replicates the real scrolling experience. No forced exposure. No creator account access needed. Just authentic behavior.
Optimize before launch to ensure your creative delivers performance and protects your brand.
Best for: CTV ads, influencer content, and high-stakes campaigns
Track how audiences are responding in real time and tweak creative mid-flight for maximum impact.
Best for: Social and influencer activations with live budgets
Turn every campaign into a learning engine with full-funnel insights and actionable recommendations.
Best for: End-of-flight reviews and future campaign planning
| Feature |
|
|
|
|---|---|---|---|
| Attention, Emotion, Memory | Measures all 3 | Emotion mostly inferred | Survey only |
| Biometric + IAT Data | Native and rigorous | Some emotion proxies | Survey + influencer panels |
| In-Context Testing (CTV + Social) | Simulated feeds and breaks | Varies by project | Social only |
| Product Placement Insight | Full in-scene testing | No context fidelity | Not supported |
| Speed, Cost, Quality | All three | Slow, costly | Fast for simulated only |
| Fraud + Noise Protection | Cleans for bots, straight-liners | Manual QA | Panel risk |
Credit-based pricing. The more you test, the better the per-study rate.
| What you get | Credits |
|---|---|
| Creative Creative tested, Essentials snapshot included | 1 |
| Data Access Access to all results of your campaign, Insights Dashboard and Data Export | 1 |
| Full Campaign Report Deep diagnostics across attention, emotion and recall. Covers up to 12 creatives per report. Includes Data Access | 2 |
"Working with Element Human has been a consistently excellent experience. Their product is competitive and built on a strong bedrock of robust tech and data science."
"Element Human has been an invaluable partner in showing the business impact creators can have on brand performance."
"We are proud to partner with Element Human to delve even deeper into the emotional impact of creator content on audiences and offer actionable insights, empowering brands to maximise the impact of their influencer marketing campaigns."
"Element Human helps us deliver AI solutions for non-AI people. Developing plug and play solutions that help us capture real time human response to brand experiences and communications is of huge benefit to us."
Measure attention, emotion, memory, and brand lift — in one study, in 24 hours.
Or book a 15-minute demo to see it in action.