Where Memory Meets Marketing Impact
Our proprietary Behavioral Learning Models (BLMs) simulate human experience and predict how creativity performs in the real world. These are the building blocks of consumer behavior -- the signals that tell you whether your creative will be noticed, felt, and remembered.
95% of decisions happen automatically. They are driven by subconscious processes that traditional surveys cannot capture.
We use facial coding, eye-tracking, and implicit association testing to measure what people actually feel and do -- not what they say they feel and do. These methods bypass rational self-reporting to reveal the real drivers of behavior.
Based on Byron Sharp's "How Brands Grow" -- brands grow by being easy to notice, easy to remember, and easy to buy.
Our measurement framework is built on the evidence that mental and physical availability -- not persuasion -- drive brand growth. We measure whether your creative builds the distinctive brand assets that make you easy to find and choose at the point of purchase.
Grounded in Binet & Field's "The Long and the Short of It" -- emotionally driven campaigns are 2x more profitable over the long term.
Emotion is the vehicle for memory encoding. Our measurement quantifies how strongly your creative creates emotional connections and whether those emotions translate into lasting memory structures that influence future buying behavior.
Eye-tracking and gaze pattern analysis. We measure where viewers look, how long they stay, and whether they notice your brand elements.
Facial coding captures second-by-second emotional response. We decode the micro-expressions that reveal how your creative makes people feel.
Implicit association testing and brand recall measurement. We quantify whether your creative encodes into long-term memory and builds mental availability.
Pre/post brand metrics including awareness, consideration, favorability, and purchase intent. We measure the real-world impact your creative has on your brand.
Learn how our behavioral measurement framework can reveal what your audience really thinks and feels about your creative.