Case Studies

How Argos Became "Arghaus"

Satirical creator content drove unexpected brand connection for Argos. By measuring the emotional response to tongue-in-cheek influencer content, we revealed that humour and irony created stronger memory encoding and brand association than traditional retail advertising -- proving that creators who go off-script can build brand equity faster.

Jake from State Farm

Insurance found its emotional sparkle through creator marketing. State Farm partnered with creators to bring "Jake" into culturally relevant contexts. Behavioral measurement showed that creator-led content generated significantly higher emotional peaks and stronger brand recall than traditional insurance advertising -- a category historically low on emotional engagement.

Selling Skincare — Dermalogica

Measuring influencer campaign effectiveness for a premium skincare brand. Dermalogica needed to understand which creator partnerships actually drove brand consideration -- not just engagement. Our measurement revealed the specific content moments that encoded brand memory and shifted purchase intent.

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